Target Social Media Snapshot

The Target chain of retail stores reported revenue of $64,948,000,000 in 2008.

• Known for their commitment to great design
• Social media campaign is designed to drive a younger demographic into stores. Median age of shoppers is 42.

Social Media components

• Twitter - over 8,000 followers. Tweets mostly responses to inquiries and re-tweeting Target mentions. Language is very informal, geared to younger demographic.
• Facebook - over 448,000 friends or "fans" as Target refers to them. Promote special events, e.g. Black Eyed Peas concert; and, college scholarship
  contest
• Use Facebook page to allow "fans" to decide how Target should divide donations between 10 charities. Target gives $3 million a week. Read more...

Snapshot Caption

Based on a cursory look at Target's Facebook page it appears they are attracting a younger demographic. But that's the easy part - getting them from Facebook to a Target retail outlet is something else entirely. Let's see how it plays out.