Zappos Social Media Snapshot

Social Media Snapshot

Zappos is the leading shoe retailer online.

• Launched in 1998, 2008 revenues exceeded $1 billion.
• They are known for creating fanatical customers and employees.
• #23 in Fortune Magazine's list of top 100 companies to work for in 2009.

CEO Tony Hsieh on Twitter. Over 600,000 followers.

Zappos on Facebook. Over 17,000 fans.

Have created a website that displays public mentions of Zappos, employee tweets, employee TwitPics, employees who Twitter, and even includes a tutorial on how to Twitter written by Tony Hsieh.

Social media program also includes a CEO and COO blog.

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We're big fans of Zappos, their management approach, their culture, and their approach to engaging customers by making great hires and training them in the culture and what kind of customer experience they want to create. For more on this, read this blog posting.