Harry Klein's blog

By now we've all seen the Domino's Pizza commercials touting their new pizza recipe. (Here's a four minute version that tells the story in more detail.)

Domino's use of social media, traditional market research, and focus groups to ask customers how they could make a better pizza isn't particularly noteworthy - smart but not extraordinary.

But their willingness to say "we heard you and here's what we're doing about it" is.

Here's why I think it's extraordinary:

Here are four predictions for 2010:

1. Social media and traditional marketing budgets will loosen up compared to 2009 with a focus on driving new revenue and customer retention. But, there will be a price – proof of performance.
   

I've listed some books that I've found very useful over the years. There are so many more to list (not to mention read).

Please let me know what you're reading or have read that's had a big impact on your success.

I was on a commuter train last night and saw a 2 foot by 2 foot printed placard promoting an online grocer. A few moments later it caught my eye again and I was surprised that the content hadn't changed.

"Huh? What's going on?", I thought. "Why hasn't the content changed?"

"If I tell my Facebook friends about your brand, it is because I like my friends - not because I like your brand!" --Mike Arauz.

Saw the quote in a presentation on the Intention Economy by David Gillespie (slide 121).